Telenor has launched operations in India making the company the 12th operator in the Indian market. Last year Telenor invested in the emerging telecom firm floated by Indian realty Unitech Ltd, and it will launch its services under the Uninor brand in different parts of India. It is speculated that Telenor’s entry into India will be followed by new launches by United Arab Emirate’s Etisalat and Bahrain’s Batelco. India has an excess of 480 million wireless subscribers and the market is growing drastically with an average 14 million new users a month this year. Telenor CEO Jon Fredrik Baksaas said the company would price its call charges in India competitively but would not be the most aggressive. The company is aiming for an 8% share within five years of the India launch.