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PFDC Sunsilk Fashion Week

PFDC Sunsilk Fashion Week

The PFDC Sunsilk Fashion week saw its 4th successful year in Lahore this April. The platform showcased leading prêt a porter brands of Pakistan in a vivacious 4-day event. The event this year included a greater number of textile manufacturers, their collections on display in the exhibition area.

Adnan Pardesy

Prominent names in the fashion industry like Tapu Javeri and Misha Lakhani showcased their collections on the ramp on Day 1. Tapu Javeri’s collection, ‘Tapulicious’ explored the concept of wearable art and was inspired by the architecture of Karachi – the city of old. Misha Lakhani’s collection was entitled ‘Configurations’ – exploring splashes of colour and fluidity, designed to define the feminine side of women through clothing. Fluidity was added by using fabrics such as crushed silk, chiffon georgette, crepe, karandi, net, jamavar and shamose satin, the colour palette ranged from green, olive and teal to ivory, cranberry and red.

Maria B’s Spring/Summer 2013 collection titled ‘The Sunshine Collection’ was inspired by the vitality of youth. The bright colours in hues of corals, pinks, tangerine and aqua marine were dazzling on the ramp.

Khaadi Khaas

Inspired by the bravery and courage of the people of Pakistan in the face of adversary, Fahad Hussayn’s Spring/Summer Collection titled ‘Praxus’ lit the ramp on the Day 2 finale. In line with the theme of a mythical world of warriors, he used bold metallic colours like gold and ivory in his collection. Fashion model Nooray Bhatti was the showstopper for the collection.

Day 2 also showcased an inspiring collection by renowned designer label Asifa & Nabeel titled ‘Par to Noor’, meaning ray of light. The collection was entirely inspired by Omar, an artist with life altering disabilities, and his work. The motifs and colours used in the collection were inspired from his paintings.

Day 3 and 4 of the Fashion week were dotted with inspiring and renowned names in the fashion industry including Sana Safinaz, Layla Chatoor and Ali Xeeshan among others. Their collections raised the standards of the fashion industry of Pakistan up another notch.

Ali Xeeshan

Speaking about the PFDC Sunsilk Fashion Week platform, Chairperson of the Executive Committee of the PFDC, Sehyr Saigol said: “It’s heartening to see the growing role of the private sector in the Pakistani fashion industry. Not only does their support allow us to invite foreign delegates and help promote Pakistani fashion on an international stage, but it also allows us the opportunity to provide a richer and more engaging fashion experience over the four days of the event. We are also proud to note that our corporate associates have fostered a tradition of launching their new products, promotions and related activities at PFDC Sunsilk Fashion Week, which is demonstrative of the prominence and widespread appeal this platform has attained. We are now expanding the scope of this platform further by featuring a High-Street Fashion Showcase for the very first time and have dedicated an entire day to this activity. With this latest addition to the PFDC Sunsilk Fashion Week programme and an amazing line-up of Pakistani fashion talent, I am confident that this year’s event will be an outstanding success.”

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