On Friday, September 6th, The Embassy of Brazil, together with Verve Events, presented to an attentive and excited audience Kamiar Rokni’s collection inspired by the exuberance of Brazil, named the “Colours of Brazil”. The event was envisioned by H.E Alfredo Leoni, Ambassador of Brazil, and Arsalan A Khan – Arsalan states that his trip to Brazil was a life changing experience, and that promoting the Brazilian culture is now a life time desire.
The event was the result of a project initiated in 2011 by the Brazilian Embassy with the invitation to four young and talented Pakistanis to visit Brazil and experience the best of the Brazilian cultural life. Among them were Arsalan A Khan, Creative Director of Verve Events, and Kamiar Rokni, one of the most prestigious fashion designers of Pakistan. The event, held at Serena Shamadan Hall, gathered more than 400 guests from the diplomatic corps and fashion industry, along with Pakistani trendsetters.
Kamiar Rokni states that Brazil is all about the “Mix” The mix of European and African the mix of Brazilian and Japanese, the mix of urban sophistication and natural beauty these are the contrasts and collisions that especially inspired him.
Kamiar speaks about this collection, saying that – the starting point was mid-century modernism and from there we move on to Bahia and the African influence and we end with a touch of nostalgia and an interpretation of the glamour that the Name Brazil evokes. The collection is supported by headpieces made in collaboration by ‘Hashim Ali’ that keep the same influences in mind and are also a nod to the Japanese culture that is very much a part of Brazil.
The music was essential to keep the upbeat tone of the evening. Traditional Brazilian music – Samba and Bossa Nova gained a new twist with electronic beats added in. The set-up, done by Arsalan Khan and Imtisal Zafar of Verve, also perfectly showcased the exuberance of Brazil, in a display of creativity and glamour. Furthermore, Porsche cars were parked in gleaming glory as you entered the venue.
Brazilian delicacies and beverages gave a very special twist to the night – an ode to Brazilian life. Towards the end, comprehensive and beautiful material on Brazilian Fashion was distributed, showcasing that this is one of the main industries in Brazil and that Brazilian fashion is now spreading worldwide. Top models walked the ramp, Cybil Chaudhry was the show stopper – being Pakistan’s top model she made the show come to life.
The Fashion Show was also sponsored by Diet Pepsi, Porsche, and Tony & Guy (All the make-up looks were executed by creative director of Tony and Guy Islamabad – Juju Haider, her inspiration was the boldness of Brazilian fashion) Also, the official media partner was HELLO! Magazine Pakistan. An event like that has never seen before in Islamabad, indeed an unforgettable evening.