Viktor Vekselberg – Restoring Russia’s Lost Heritage: Faberge Eggs

Viktor Vekselberg restoring Russia’s Faberge lost heritage

The richest man in Russia, Viktor Vekselberg, did a great service to his country in 2004 when he bought nine Faberge eggs ­– the largest collection of Faberge Imperial Easter Eggs ­ – for over $100 million. The collection had belonged to the late business tycoon Malcolm Forbes. Traditionally made from gold, diamonds and platinum, … Read more Viktor Vekselberg – Restoring Russia’s Lost Heritage: Faberge Eggs

Faraz Khan, Pakistan’s Global Social Entrepreneur

Faraz Khan Pakistan’s global social entrepreneur

Social entrepreneur Faraz Khan has received international acclaim for his success in fostering an entrepreneurial spirit within various diaspora communities across Europe and the UK. After a successful career in banking, Faraz achieved great success with his company Gizelle which specialized in outdoor advertising and later pioneered the concept of CSR Outdoor media. Reflecting on … Read more Faraz Khan, Pakistan’s Global Social Entrepreneur

Marketing Myopia — The Boston Matrix Analysis (BCG Matrix)

Marketing Myopia the Boston Matrix Analysis

For approximately the last two decades, the discipline of marketing has been under constant scrutiny to gauge its relevance and usefulness in both practical business strategies and academia. Marketing pedagogy and strategies are critiqued to have become irrelevant and myopic and their blind adoption by organizations is raising heated debate amongst academics surrounding the efficacy … Read more Marketing Myopia — The Boston Matrix Analysis (BCG Matrix)