Marketing Myopia — The Boston Matrix Analysis (BCG Matrix)
For approximately the last two decades, the discipline of marketing has been under constant scrutiny to gauge its relevance and usefulness in both practical business strategies and academia. Marketing pedagogy and strategies are critiqued to have become irrelevant and myopic and their blind adoption by organizations is raising heated debate amongst academics surrounding the efficacy … Read more Marketing Myopia — The Boston Matrix Analysis (BCG Matrix)