Understanding Consumer Psychology: Do Consumers Buy Their Culture or Your Convergence?

consumer psychology buy culture or convergence

Global process of convergence or divergence in consumer behaviour have seen much light in the debate of whether multi-national companies should maintain a standardized homogenous outlook for their brands, products and services or is it more appealing to consumers across the globe to be offered something that is more catered to their roots, culture and … Read more Understanding Consumer Psychology: Do Consumers Buy Their Culture or Your Convergence?

ARY Digital Network – Always Remembering You

ARY Digital Network always remembering you

Over the last decade, ARY Digital Network has emerged as a dominant force in Pakistan’s media industry with a presence across 126 countries. Following in the footsteps of his father, the legendary businessman Haji Mohammad Iqbal, ARY’s pioneering President & CEO Salman Iqbal talks toBlue Chip about ARY’s success and highlights urgent issues like media … Read more ARY Digital Network – Always Remembering You