Business

For approximately the last two decades, the discipline of marketing has been under constant scrutiny to gauge its relevance and usefulness in both practical business strategies and academia. Marketing pedagogy and strategies are critiqued to have become irrelevant and myopic and their blind adoption by organizations is raising heated debate amongst academics surrounding the efficacy … Read more Marketing Myopia — The Boston Matrix Analysis (BCG Matrix)

It is a direct consequence of business that we, the citizens of any country, can wear clothes, manufactured by a textile mill and stitched by a tailor; or put food, grown by a farmer and bought from the market, on a table built by a carpenter and sold to us in a shop; or drive … Read more Carlos Bulgheroni – The Intrepid Entrepreneur

The King of British wholesale and founder and Chairman of the Bestway Group, Sir Anwar Pervez OBE is one of Britain’s wealthiest Asians. His stupendous rise to success remains one of the most fascinating and unlikely rags to riches stories. A real wealth-generator who has created his own business and a great deal of employment … Read more Sir Anwar Pervez – Better Than The Best

Global process of convergence or divergence in consumer behaviour have seen much light in the debate of whether multi-national companies should maintain a standardized homogenous outlook for their brands, products and services or is it more appealing to consumers across the globe to be offered something that is more catered to their roots, culture and … Read more Understanding Consumer Psychology: Do Consumers Buy Their Culture or Your Convergence?

Over the last decade, ARY Digital Network has emerged as a dominant force in Pakistan’s media industry with a presence across 126 countries. Following in the footsteps of his father, the legendary businessman Haji Mohammad Iqbal, ARY’s pioneering President & CEO Salman Iqbal talks toBlue Chip about ARY’s success and highlights urgent issues like media … Read more ARY Digital Network – Always Remembering You